On education and cultural consumption: an approach to universitary publics

Hinojosa Córdova, Lucila


Partial results of a university project aimed at identifying and studying consumption habits and practices in The Universidad Autónoma de Nuevo León community, in order to effectively estimate demand for cultural and amusement products, as well as to identify participation levels in cultural and leisure activities, time dedicated to those activities and content preferences and motivation, are presented, so as to develop recommendations to establish proper university policies. In a first stage of the project, an exploratory assessment was performed by means of a survey of 921 respondents (students, professors and researchers and administrative staff) involving 89 items among which internet, mobile communication and television consumption is highlighted.

Keywords: cultural anthropology, consumption and cultural practices, university audiences

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